As part of El Segundo’s 1% for Art and in partnership with Indiewalls, L'Oréal commissioned California artist Nicole Landau to create 2 iconic public sculptures outside the company's new headquarters. Through the use of automotive flip-flop paint, the color hues of these sculptures shift as the sun changes its place in the sky, reflecting the metamorphosis of the El Segundo blue butterfly and of the L’Oréal brand.
L’Oréal wanted to achieve an abstract celebration of its value of empowering women. Beauty in itself is transformative, which is why the use of the El Segundo native blue butterfly was specifically meaningful to L’Oréal. Due to the geometry and placement of the sculptures, the sculptures transform completely as the spectator's perspective and placement shift.
"Discovering Indiewalls has been such a gift. The curation and their understanding of the artist helped us really celebrate this site. [They] made the whole search, design, and the work with the artist truly seamless and exciting, every step of the way.”
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