case study
National Workplace Art Program
Fine Art That Speaks Locally, Scaled Nationally
Art Curation for Allspring Offices in over 20 Cities
BOSTON
Charlotte
Los Angeles
New York City
Richmond
Wilmington
San Francisco
St Louis
Walnut Creek
Minneapolis
BOSTON
Charlotte
Los Angeles
New York City
Richmond
Wilmington
San Francisco
St Louis
Walnut Creek
Minneapolis
Luxembourg
London
Paris
Tokyo
Singapore
Hong Kong
Frankfurt
Milan
Lake Oswego
Milwaukee
Coming soon
Luxembourg
London
Paris
Tokyo
Singapore
Hong Kong
Frankfurt
Milan
Lake Oswego
Milwaukee
Coming soon
Challenges of Scaling Custom Art Nationwide
Extensive Workplace Art Needs
Allspring - a $500B wealth management company - was planning an extensive renovation process for dozens of offices in the US and abroad.
Complex Logistics
A single vendor was needed to manage logistics efficiently at scale - nationally and abroad - working with each individual office within their respective renovation schedule.
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Custom Local Art
Each office was to have a custom and distinctive art collection, drawing from local artists of that city, but maintaining a consistent brand voice and aesthetic.
Indiewalls’ Process for a Nationwide Custom Art Program
Design Kickoff and Setting National Vision
Deep dive to understand Allspring’s brand identity, interior design aesthetic, and overall goals of the art program - to enhance their offices with fine art while telling a local story and supporting emerging artists.
The plan: for each office to receive commissioned artwork from local artists pinpointed by Indiewalls, along with several artworks from Artist Ambassadors of the brand whose works would be featured across several offices.
Assigning a Team to the Partnership
Successfully executing a large-scale workplace art program demands broad expertise in fine art curation, artist management, custom production, and sourcing, while adhering to strict timelines, budgets, and clear, consistent client communication.
Curating Local Art Collection for Each Office
As each office was ready to begin the art selection process, the dedicated team met with an office representative to detail the office size, artwork locations, and renovation timeline.
For the focal locations in each office, curators researched and proposed commissioned concepts from local artists whose works told an authentic community story.
For non-focal areas, the curators proposed a variety of options from the group of ‘brand ambassador’ artists whose work fit the brand’s voice, interior aesthetic, and budget parameters.
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Sourcing and Art Commission Supervision
Indiewalls project managers handled all the logistics of custom art commissions and procurement of:
Hand-painted murals
Fiber art
Sculpture
Paintings
Photography
Licensed Prints
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In-House Print Production and Framing
To ensure the highest print quality and frame durability at scale, all production is handled at our in-house facility in Brooklyn, NY. This allowed us to maintain strict oversight over every detail while remaining flexible to incorporate new and creative ideas for Allspring.
Our range of printers and mouldings offered diverse options for substrates, mounting, and framing techniques, tailored to meet Allspring’s specific needs.
Freight and Installation for All 20 Offices
The project managers synchronized the delivery and installation of each office’s art collection with its construction timeline, ensuring streamlined installations and eliminating storage costs.
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Telling the Story and Inspiring Employees
Each artwork in the collection tells a unique story, inspired by the artist’s vision and creative journey.
To share this with Allspring employees, printed brochures feature detailed floor plans that highlight the locations of the artwork, along with insightful information about each piece and the artist behind it.
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New York Office Video Tour
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CLIENT INSIGHT
It’s a conversation starter. There is something for everyone. The experience [working with Indiewalls] has been exactly what we hoped it would be. It's been a great partnership.
CLIENT INSIGHT
Highlights from Allspring’s Workplace Art Program
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Allspring Los Angeles
Local Artists Featured
Ellen Dieter,
Fernanda Martinez,
Luke Forsyth,
Tricia Strickfaden,
Xan Blood Walker
Types of artwork in the collection
- Original Paintings
- Photographs
- Fiber Art
- Mixed Media
Curatorial Approach
This collection tells the story of Los Angeles’ vibrant creative pulse, weaving together abstract paintings, textured textiles, and striking photography. Every piece - from the bold geometric forms to the serene landscapes - connects Allspring’s LA office to its surroundings, capturing the city’s spirit and enhancing the workspace with a rich, layered narrative.
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Allspring Boston
Local Artists Featured
Deborah Drummond,
Katie Lane,
Kelly Broderick,
Liz Roache,
Megan Carty,
Nick Peterson Davis,
Paula Ogier
Types of artwork in the collection
- Original Paintings
- Prints
- Mixed Media
Curatorial Approach
The Boston collection highlights energy, movement, and the blend of architecture and art. Designed to evoke Boston’s spirit of innovation while honoring its artistic roots, the collection features abstract compositions, vibrant cityscapes, and layered textures. From impactful geometric forms to colorful interpretations of Boston’s architecture, each piece contributes to a cohesive, dynamic expression of the city’s forward-thinking identity.
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Allspring San Francisco
Local Artists Featured
Ruth Leroux,
Jorey Hurley,
Chuck Harlins,
Christiane So,
Diane Wang,
Scott Idleman,
Joanne Fox,
Kate Zimmer,
Andrew Faulkner
Types of artwork in the collection
- Photographs
- Prints
- Mixed Media
- Original Paintings
- Wall Sculptures
Curatorial Approach
The art collection at Allspring Global’s San Francisco office captures the city’s unique blend of innovation and natural beauty. It highlights the interplay between nature and urban life, featuring vibrant abstract patterns, flowing lines, and organic imagery. From colorful, swirling designs to serene botanical photography, each piece adds a sense of motion and growth to the space. The artworks evoke fluidity and interconnectedness, reflecting San Francisco’s evolving yet deeply rooted identity.
CLIENT INSIGHT
We wanted a global strategy that reflected who Allspring is as a company, to have partnership, and support local communities and local artists.
CLIENT INSIGHT
schedule a consultation
To connect you with the right regional team we will need some information about you and your project, Once your inquiry is received, we will reach out to schedule an introductory call.
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