Indiewalls/VEVO Partnership
Music media giant VEVO partnered with Dream Hotels for SXSW 2013. VEVO, as part of the launch of the new VEVO TV, took over an entire building on 4th street between Lavaca and Guadalupe, in the heart of Austin. The space was completely transformed to mimic a ‘downtown loft.’As part of this transformation, VEVO and Dream tapped Indiewalls to curate a collection of artwork for the space. Instead of thinking about the artwork as merely decoration in the VEVO loft, Indiewalls saw the opportunity to use the loft as exhibition space for one of New York’s best-known street artist, AVone.

Guests at the VEVO events and parties were surprised not just to see great artwork, but were also able to buy great artwork. As is always the case with an Indiewalls exhibition, passer-bys were able to scan QR codes beneath the artwork, and submit a payment directly from their phones.

Indiewalls also collaborated with Dallas-based artist JMR to paint a massive mural on the side of the VEVO building. JMR painted alongside legendary muralist Shepard Fairey, who was painting a rock-and-roll inspired mural of his own.

Indiewalls/HGTV “Art on the Side” campaign
Indiewalls partnered with HGTV to help spread the home design network’s #LoveHome campaign. HGTV commissioned the creation of large scale murals in two historic locations in downtown Austin. For these projects, Indiewalls brought in Dallas-based, Brooklyn native JMR, whose unique mixture of neo-abstract expressionism combined with hints of contemporary pop made him a perfect fit for the HGTV campaign.

The first set of murals were painted on the building at the corner of 3rd and Trinity – directly across from the Austin Convention Center. The second set of murals were painted on the massive walls of the legendary Austin Music Hall. Indiewalls, and our collaborating artist, were proud to have (legally) left our mark on these historic landmarks.

Indiewalls/Miller Lite Custom-designed ‘Step and Repeat’
Miller Lite, the official SXSW beer sponsor promoted its partnership with Fox Pictures “The Internship” at SXSW. Miller Lite commissioned Indiewalls and artist AVone to create a custom 8ft x 8ft painting as the backdrop for a very special announcement they made at this event. Inspired by the film, Miller Lite is going to give four friends the experience of a lifetime: A two-week Miller Time “Internship” that will take them across the country for a series of special Miller Lite events. The event was filled with celebrities, a never-before-seen trailer from the movie and of course, great beer.